Mission and Vision

Companies that prosper over time show a clear sense of purpose and core values. They translate them into action and ensure that they are reflected consistently throughout the organization in everything it does.

Our vision, mission and culture are the guiding lights that enable us to achieve sustained quality growth.


Emerge as a Global Leader in Sanitary Care in India through research and innovation and provide total customer satisfaction through products high on quality and style that convert spaces to dream adobes.


Revolutionarize the sanitary industry to establish new benchmarks in sanitary hygiene thereby eliminating open defecation

Research and develop high quality products with design artistry that leverage technological advancements to promote environment sustainability for health living.

Be the most admired company for our products, people, partnerships and performance


Engraved in our hearts, our values define our way of working and we proudly live our values all the time.

  • Leadership: The courage to shape a better future
  • Collaboration Leverage collective genius
  • Integrity: Be real
  • Passion: Committed in heart and mind
  • Accountability: If it is to be, it's up to me
  • Diversity: As inclusive as our brands
  • Quality: What we do, we do well

Our Winning Culture

The five pillars of our culture include

  • Live Our Values
  • Focus on the Market
  • Work Smart
  • Act Like Owners
  • Be the Brand